Marketing happens every time a customer or potential customer comes in to contact with your business. It happens when you speak on the phone, on social media and email, at networking events and in your online and offline advertising.

People are bombarded with sales and marketing messages everyday so guaranteeing your business and message get noticed and deliver results, is no easy task. Ultimately the brands that succeed are those that are able to make a connection with their potential customer, convert to a sale and then follow-through with an excellent product or service along with amazing customer experience.

I assist your business in speaking to the right people, in the right places, in the right way. And I can even help you ensure you are delivering the best experience of your brand.

What is Marketing Anyway ?

When asked what I (Charlotte) do, I used to launch into great detail about my marketing specialism and I often used some jargon and industry buzz words when doing so.…
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Instagram and Tagging, Are You Doing It ?

  Recently you may have seen me ask over on Facebook and Instagram whether you’ve noticed that your favourite Instagrammers are tagging other IG accounts in their pictures more often?…
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Don’t Dismiss Product Samples for Your Small Business

Does your business sell a particular product – organic shampoo, handmade cards and illustrations, cupcakes or even something like vegan condiments and sauces? Have you ever considered giving out samples?…
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What is Experiential Marketing and Can Small Businesses Do it?

If you have been to one of my workshops or seen one of my videos on social media (FB, TW, IG or LI) you have probably heard me reference experiential…
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Clients are for Life, not just for Christmas

In today’s blog I’m thinking of those businesses that primarily do business-to-business work and want to strengthen their relationships.     A lot of B2B businesses wind down in December,…
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How to use LinkedIn Effectively

It has been a while since I last blogged but I hope you noticed I did try and make up for it with some videos over on my Facebook page…
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What is Offline Marketing?

When I put my blog post content to the polls to find out what people want me to write about, offline marketing won. I announced this on my Facebook page…
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Marketing and the Power of No

So far this year has been a year of yeses from me. By that I mean lots of opportunities arising and lots of saying yes to them. This can be…
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My thoughts on International Women’s Day 2017 – London

International Women’s Day 2017 is all about #BeBoldForChange and of course, I am all for it. Most people around me are. They might even jump on the hash-tag or actively…
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Importance of Blogging

You may have noticed that I haven’t blogged in a while… I’ll blame Christmas for that.   To be honest though, I feel terrible and super hypocritical, because in truth…
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