When an influencer posts an image/content that is an advert (i.e.when a brand has paid or remunerated the influencer for creating a post about them or their product) they usually tag the brand. Due to new rules the person posting the ad has to make it clear to their followers if their image or post is a sponsored ad.
But, it isn’t just influencers with large followings that are using the tagging feature more often, it seems to be many people. Did you know tagging other users in your post helps with visibility and engagement? Tagging a brand/ other blogger or IG user in your content instantly makes the post more discoverable.
When you tag other IG users they often respond. Statistics show that tagging can help you get attention from the people you’ve tagged (and others) and the more users tagged, the more likes a post receives and the more comments. All of this increased action on your content works with Instagram’s algorithm and means that the post is viewable in more places by more people.
BUT there are times when it’s appropriate to tag and times when it is definitely NOT.
So, when should you tag others into your post? Firstly, and perhaps most obviously, you can tag others into a picture if they are actually captured in the image. As a business, you may share testimonials or client feedback and experiences in your posts too and it is always a good idea to show appreciation by mentioning the customer in the caption (if appropriate and they’ve given you permission) and you can tag them in the image too.
In both these cases, the person you are tagging in the post is directly featured in the content in some way. The same goes for tagging another business or person that you collaborate with – if your post mentions the joint product, project or services, then you should tag the collaborator in your post. I always feel it is important to show appreciation and recognition to those who have been involved and tagging and mentioning on Instagram is a nice way of doing this.
There may be times when an Instagram post isn’t directly about another user, but you feel it is relevant to them. For example, you may have followers that have asked you a particular question or expressed interest in a certain product or topic. If your post is answering this or will be of specific interest to specific people, then you may want to tag those people into your post. But, remember, the post must be relevant and must be something they have shown interest in. Do not continually tag users when it is unsolicited and don’t keep tagging the same people in every post.
I would also recommend you don’t tag too many accounts into one post. It can seem spammy and it is unlikely you have more than ten people to tag per post that will really want to see your posts and be tagged. If you keep doing it, it will simply annoy people! Remember you can tag a maximum of 20 people per post. Though allegedly there are ways around this, I don’t recommend you try as there is really no need.
There are other times you may want to tag other accounts too. These may not be people you personally know but you may want to tag the account relating to the location that is featured in your image, be it a museum or a coffee shop or a park if the park has an IG presence. Or if you have a post featuring a certain brand (a picture new book you’re reading for example) you may want to tag the brand in your post. Obviously, you won’t always get a response from them but if your content works for the brand you could even get a repost (aka a regram) and that will help with your visibility even more!
These are just some of the reasons tagging is a helpful tool on Instagram and though it absolutely helps with engagement, if you are tagging purely for engagement and the tag doesn’t add value to the person or account you are tagging, then you shouldn’t be doing it.
If you’re not sure what tagging is or how to do it, take a look here
As always, thanks for reading.