You may have noticed that I haven’t blogged in a while… I’ll blame Christmas for that.
To be honest though, I feel terrible and super hypocritical, because in truth it is not Christmas, it is simply because I’ve been busy. The excuse every one-man band business in history has used and one that I usually berate. You shouldn’t be too busy to blog. Blogging is a valuable tool to help you keep your sales pipeline full. As a marketer I know how important consistency and blogging both are. Yet, here I am having not practiced what I preach.
Its not that I haven’t been blogging. It is that I haven’t been blogging for myself, for Charlotte Says. My clients’ posts are scheduled in and adhered to with military like precision and deployed without fail. I think it is harder to stick to it when the blog is for yourself and your own business though. There, yes, I admitted it!
If you need a reminder, here is why blogging is important:
Firstly and perhaps most obviously, blogs help with your SEO and Google ranking.
Blogs are an opportunity to showcase your knowledge i.e. if you are a Yoga Instructor, it is a great chance to talk about what you know about the body and of the practice of Yoga.
A blog should be an insight into your business and subject matter but only as a snapshot. Don’t give it all away – you don’t want them tuning in to your blog/vlog to do it from home, instead of bothering to come to one of your classes. You want to give just enough away so that they are interested in what you have to say and can see the value in your business.
That leads me on to the next point. A blog is your chance to add value. To educate, inspire, entertain, or advise. If it does at least one of those things people will be more interested in you and your brand.
You should be adding value in all your content and remember a good place to distribute your blog is across your social media channels. If your blog is educational/inspiring/entertaining/helpful then people are more likely to tune in and listen to everything you have to say and won’t block your business page out of their Facebook news feed.
Basically, if what you say is relevant and tailored to your target audience they are more likely to care about your business and buy from you now or in the future.
If writing isn’t your forte then Vlog – video garners the highest rates of engagement out of any type of content.
Most of my blogs are written because I play to my strengths and frankly I work from home and sometimes mooch around in a baggy jumper so I feel written blogs illustrate my points in the most effective way (and don’t scare people).
Watch this space though, because I am all for a time saver!
If you are already blogging, keep it regular and consistent so that your audience know what to expect and when to expect it. If you miss a week, it isn’t the end of the world – don’t be too hard on yourself, just brush yourself off and start afresh.