The Business Dictionary defines branding as “the aim to establish a significant and differentiated presence in the market that attracts and retains loyal customers.”
Branding is finding the right voice and image for your business. The brand is a way of being and communicating that fits your product or service, your ideal client and most of all your purpose and your values. The brand needs to be reflective of what you want to say and also be able to gain a positive response from your target audience.
From understanding the foundations of who your business is and what you’re offering, to how your business can fit within the current landscape – I offer these insights in my branding workshops and one-to-one sessions. The sessions are designed to give you all the information you need to take the next steps and develop a visual identity.
Branding isn’t simply designing a logo, a set of fonts and colour palette, or guidelines. It goes deeper than this and needs to be considered holistically in order to develop a brand that can be effective.